Publications
The Brand-Leadership Group partners and associates publish and contribute widely to publications on brands and brand related matters.
Brand Africa FORUM 2011 Report
Brand Africa, 2011
The Brand Africa FORUM 2011 has been an incredible opportunity to tap into the insights of dynamic and powerful African and global thought leaders, decision makers, politicians, business leaders and future leaders. After auspicious beginnings in 2010, Brand Africa is making progress in creating a platform for Africans to debate and shape Africa’s voice and place in this rapidly changing world. In 2011, the FORUM brought together the most diverse array of global and African speakers who share the common vision of taking this continent forward.
Brand Africa FORUM 2010 Report
Brand Africa, 2010
The inaugural Brand Africa FORUM held in Johannesburg, South Africa on 16 September 2010 brought together over 300 delegates to explore the issues impeding and the opportunities for proactively driving Africa’s image, reputation and competitiveness.
Public Sector Excellence™ Report 2010
Various, iHop, 2010
The second Public Sector Excellence Report™ 2010 features case studies and thought leadership articles by leading authorities in social marketing and public sector leadership, and perspectives from Auditor General – Republic of South Africa, Terence Nombembe; CEO 2010 FIFA World Cup™ Local Organising Committee, Danny Jordaan; Vice-Chancellor, University of the Free State, Prof. Jonathan Janse; CEO, Services SETA, Ivor Blumenthal; Chairman, Eskom, Mpho Makwana; CEO, Public Service Sector Education and Training Authority (PSETA), Ms Shamira Huluman; International best-selling social marketing guru and advisor to the Scottish, UK and European Parliaments and recipient of the Order of the British Empire (OBE), Gerard Hastings; and leading social marketing, design, market, branding and communications thought leaders and practitioners.
Public Sector Excellence™ Annual 2009
Various, iHop, 2009
The Public Sector Excellence™ Annual is a compendium of insights, thought leadership and best practices in the public sector and social marketing. The inaugural Public Sector Excellence™ Annual 2009 featured a foreword by the Minister of Public Service and Administration, Masenyani Richard Baloyi and a wide range of insights, case studies, research, thought leadership, interviews and perspectives by best-selling author and global public sector and social marketing guru, Nancy Lee, and global deputy leader of TNS Social & Political (UK), Mark Francas.
The Law Of The Brand: A Practical Guide To Branding In South Africa
Hans Muhlberg, 2007
We live in a world in which brands dominate. Whether it is a product (such as Nike or McDonald's) or a person (such as David Beckham), branding is everywhere, and everyone's doing it. Few, however, are aware of the legal implications of what they're doing. This title is set to change that. Although by no means a 'law book', this title deals with the most important legal aspects of branding. In an accessible and often irreverent style, it examines the mind-boggling changes that have taken place to the concept of branding over recent years, the very important issues that should be considered when new brands are created and put into use, why and how to register a trademark, the consequences of entering into various branding agreements, and the proper management of brand portfolios. In the process, the title discusses in detail the high-profile cases that have recently appeared in the press, such as those involving the laugh it off t-shirts,www.neverflysaa.com, rooibos tea and Bafana Bafana. It is a practical, easy-to-read and at times light-hearted title, aimed at the small businessman, the lawyer who doesn't specialise in intellectual property, and the advertising, branding and marketing communities, as well as anyone interested in this fascinationg topic.
7 Steps To Build A Distinct Personal Brand Aligned To Your World, Work And Passions
Thebe Ikalafeng, Personal Branding Audio CD, 2007
Ever wondered how some people seem to have it all worked out? They are successful both at home and at work, and they seem to attract all the right opportunities. A distinctive personal brand differentiates you from your competition, confers top of mind status, attracts the right people and opportunities, and increases your earning power. In today's world, as Tom Peters, observed, "you're either distinct or you're extinct." Thebe Ikalafeng, the country's foremost brands and branding authority, succinctly addresses the new differentiator of the 21st century, Personal Branding, in a 70 minute audio book, Personal Branding: 7 steps to build a distinct personal brand aligned to your world, work and passions.
