Research

The Brand Leadership Group partners and associates frequently undertakes original research in the practice of leading and managing brands.

State of Marketing Survey
Sunday Times, 2007

Brand Leadership Markinor State of Marketing Survey an annual benchmark survey on the role of marketing in broader business, issues impacting the industry, and a profile of the South African marketing community.

Brand Sense
Brands & Branding, 2005

Traditional marketing no longer works. Traditional paths of brand building are slowly drying up, forcing marketers to think of alternatives. It is important to focus on everything beyond the logo, because a good 90 percent of the real estate on your product or service should also be branded to have a truly enduring brand. Given the role our senses play in our emotional behaviour, it is surprising that close to 98 percent of all communication today is directed solely towards sight and sound. Coca Cola and Woolworths are South Africa’s global and local leaders in a survey of the Top 20 Sensory Brands.