Selling The State As A Consumer Brand
Thebe Ikalafeng, Saturday Star, 21 February 2004
Contrary to popular belief, the concept of brands goes beyond the borders of clothing, chain stores and motor vehicles. In these ever changing times, the private sector is not the only place where brand focus is the order of the day. Government and the Department of Trade and Industry in particular also is on a mission to make itself known via a reputable brand.