Building Great African Brands &
Global Brands in Africa

Get Your House In Order
CB Spencer, Destiny Man, May 2010

Last year a local hardware supplier decided to rev up staff morale and get everyone "on message". Accordingly, T-shirts, emblazoned with "I'm a team player", were distributed to everyone, along with a punitive directive to be worn every Friday, without fail: a prime example of an internal branding stuff-up. How do you get your employees on board and buying into the brand?

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Get Your House In Order